An engineer by education, I lived a hardcore corporate lifestyle for 10 years. Though I’d always loved photography, I’d never considered it as a profession. But, destiny had something else in store for me. In 2015, I left my computer engineering job and apprenticed with top commercial fashion photographers in the industry. Soon, before I knew it, I started out on my own.
I would say, the strongest, most defining aspect of my aesthetic is that as a commercial fashion photographer, I was never comfortable in conforming to the conventional ‘rules’ of commercial fashion photography. And, I felt I’d rather make my own.
Over the years, I’ve worked towards crafting my own style of commercial fashion photography by drawing inspiration from my personal treasure of memories and experiences. I continue to keep acquiring more such unique experiences due to my love for traveling.
I offer images with a character to my commercial ,advertising, editorial, fashion, beauty clients that help sell their range of products.
The idea is for people to fall in love with these characters being portrayed in the photographs.
The images highlight the fashion but also develop a relationship between the viewer and the photo by having a strong character presence in the photographs.
My forte is making anything look fashionable, be it portraits of artists or editorials for top fashion magazines.
Sid Rane Photography is located in Orange County, California. And offers a one stop shop for producing publicity campaigns, marketing material for commercial fashion brands and designers .
I work with my clients on creating concepts, assembling the team, post production with an aim to providing them high-quality commercial photography.